01
Fit
Align on market, problem, contribution, and why the partnership should exist.
02
Diligence
Review business, technical, financial, data, and legal dependencies.
03
Pilot
Run one bounded opportunity with owners, milestones, and a scorecard.
04
Terms
Document economics, rights, responsibilities, governance, and exit treatment.
05
Scale
Expand only after delivery, adoption, and economics are proven.
VALUEWhat does each side contribute, and how is that contribution measured?
RIGHTSWho owns pre-existing IP, new work, data, brand, and customer relationships?
CONTROLWho decides product, spending, pricing, hiring, and market expansion?
EXITWhat happens at expiration, termination, acquisition, or a change of control?